From top to bottom, your basic to more sophisticated cash withdrawal cards use in Tahiti and its islands, and in some other South Pacific regions. The symbols used on these cards are the shape of the island of Tahiti and its official flower, the "Tiare Tahiti" or Tahitian Gardenia. I had to stay within certain criterias with the colors and symbols, not going too wild with other colors but blue was very important for the marketing people. I still had the freedom to play around with type and different shades of the same color. Simplicity and elegance in typography design gave a prestigious look to the simplest of these cards. It helped make each customer feel important. All Rights Reserved. |