Perhaps the most unusual of Jeff Berner's talents is the unique role he played in helping to facilitate the naming of the Java programming language, a strong tool in the development of the Internet now recognized by millions worldwide.
An endorsement from Sun Microsystems:
"As the Sun Product Manager for a new Internet technology, then code named 'Oak,' it was my responsibility to come up with a brand name. I hired Jeff Berner to lead a name brainstorming session for my team.
"Java has proven to be the most recognizable brand that Sun Microsystems has ever owned. Jeff's ability to focus the team of 18, while creating a fun and lively atmosphere, was an invaluable part of the naming process. I highly recommend his services to any firms seeking product or company names.
"Jeff did a superb job of creating a relaxed and playful atmosphere that allowed us to release our creative energies, and to ultimately come up with the name 'Java.'"
-- Kim Polese, Former Java and HotJava Product Manager, Sun Microsystems, Inc. Currently CEO of Marimba, Inc., a Java start-up company in Palo Alto, CA
Jeff Berner has combined the worlds of business, art and technology for the past thirty years, working exclusively from a home office.
He is the President of Jeff Berner Creative, whose clients include:
- Nikon USA
- Apple Computer Inc.
- Office Depot Inc.
- MCI Telecommunications Inc. and companies and institutions in Canada, Europe, and Asia.
He is the author of eleven books, including:
- The Joy of Working From Home: Making a Life While Making a Living
- A Business of Your Own: The Small Business and Home Office Start-Up Guide
- The Nikon Touch Photography Guide.
Jeff is an active consultant building bridges among independent professionals, and helping major corporations reach the home office and telecommuting markets. He conducts workshops for independent professionals and telecommuters, and speaks at Macworld Expo, Comdex, the Commonwealth Club of California and other venues. He has written end-user applications guides for decision support software and for expert system shells.
Berner is also an award-winning fine art and editorial photographer.
© 1996 Worldmind. All rights reserved.